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会展设计的概念和分类

LAIYUAN:BEIJINGZHANLANGONGSI  FABUSHIJIAN:2019-12-30 16:21

  SUOWEIDEHUIZHANSHEJILIYONGKONGJIANHUANJING、GONGCHENGDENGFANGFAXIANGYONGHUCHUANBOZIJIYAOZHANSHIDEXINXI,QIANZHAOBUYONGDELEIBIE,YONGYOUBUTONGDEFENLEI,LIRUCONGXINGZHIHUAFEN,KEFENWEIMAOYILEIHUIZHANYUFEIMAOYILEIHUIZHAN;CONGHUIZHANDEWANGZHANNEIRONGHUAFEN,KEFENWEIZONGHELEIHUIZHANYUZHUANYELEIHUIZHAN;CONGSHIJIANSHANGHUAFEN,KEFENWEIZHANGQIHUIZHANYUDUANQIHUIZHAN。

 

 

一、会展设计的概念

  SHIZHIZAIHUIYI、ZHANLANHUI、BOLANHUIHUODONGZHONG,LIYONGKONGJIANHUANJING,CAIYONGJIANZAO、GONGCHENG、SHIJUECHUANDADENGSHOUDUAN,JIEZHUZHANJUSHESHIGAOKEJICHANPIN,JIANGSUOYAOCHUANBODEXINXIHENEIRONGCHENGXIANZAIGONGZHONGMIANQIAN。QIZHONGBAOKUOZHANTAISHEJI、KONGJIANBUJUSHEJI、PINGMIANSHEJI、ZHAOMINGDAOJUSHEJIYIJIXIANGYINGDEZHANGUANSHEJIDENG。HUIZHANSHEJISHIYIZHONGDUIGUANZHONGDEXINLI、SIXIANGHEXINGWEICHANSHENGZHONGDAYINGXIANGDECHUANGZAOXINGSHEJIHUODONG。

 

 

二、会展设计的分类

  1、从性质划分,可分为贸易类会展与非贸易类会展

  JUEDADUOSHUDEHUIZHANSHUYUMAOYILEIHUIZHAN,JIZHANCHUZHEYUCANGUANZHEZHUYAOWEISHANGRENDEHUIZHAN,QIHUIZHANXIWEICHANYEJIZHIZAOYE、SHANGYEDENGGEZHONGXINGYESUOJUBAN。BOWUGUANSHEJIDAJIANZHUTIHEYANSEBUNENGSHIHEISE、HUISEZHEIXIEYANSE,YINWEIYAOFUHEQIYEDEXINGXIANGBIAOZHUN,CANGUANYONGHUJINLAIDEYIKEKAISHIJIUXUYAOGANSHOUDAOWOMENDEZHANTINGZHUTISHISHENMEHUOZHEWOMENDEQIYESHIZUOSHENMEDE。GONGGUANHUODONGCEHUAYIBUTONGDEFANGZHENDUIBUTONGDEGONGZHONGZHANKAIDE,ERBUSHIXIANGGUANGGAONEIYANGTONGGUOMEIJIEBAGEZHONGXINXICHUANBOJIDAZHONG。

  YINCI,ZHIYOUQUEDINGLEGONGZHONG,CAINENGXUANDINGNAXIEGONGGUANHUODONGFANGANJIAOWEIYOUXIAO。BUTONGDEGONGZHONGQUNTIYOUZHEBUTONGDEYAOQIU。CANZHANSHANGCANJIAGAIHUIZHANDEMUDEZAIYUTUIXIAOCHANPIN、KAITUOSHICHANG、SHULIGONGSIHECHANPINDELIANGHAOXINGXIANG;CANGUANZHECANJIAHUIZHANDEMUDEYIZAIYUXUNQIUSHANGJI、HUOQUFUHEQIYAOQIUDEJISHUHUOZHECHANPIN,YIBIANYUCANZHANSHANGJINXINHEZUOQUDELIRUN。ZONGTIERYAN,MAOYILEIHUIZHANDEQIXIANJIAODUAN,YIBANWEI3TIANZHI5TIAN,ERZHISHICHANQUANJIUFENYIZHUYAOJIZHONGZAIGAILEIHUIZHANSHANG。

  YINCI,RUHEZAIJIDUANSHIJIANNEIKUAISUCHULIGEZHONGZHISHICHANQUANJIUFENSHIZHIFABUMENMIANLINDEJIAOWEIJISHOUDEWENTI。YOUJIANYUCI,MAOYILEIHUIZHANDEZHISHICHANQUANBAOHUSHIBENSHUDEZHUYAOLUNSHUDIAN。YUMAOYILEIHUIZHANBUTONG,FEIMAOYILEIHUIZHANDECANZHANZHEWANGWANGBINGFEISHANGREN。

  BIRUXIAOFEIJISUANJISHENGCHENGLEKEXUANWENZI:LEIHUIZHAN,CANGUANZHEJIBENSHIYIBANCHANPINDEJIAOZHONGYONGHU,CANZHANSHANGCANJIAHUIZHANDEMUDEZEZHUYAOJISUANJISHENGCHENGLEKEXUANWENZI:SHIZHIJIEDUIZHANPINJINXINGXIAOSHOU。TONGSHI,QIWEIDUISHEHUIGONGZHONGKAIFANGDEZHANHUI。ERMAOYILEIHUIZHANZEZHUYAODUIGONGSHANGYEYUYIKAIFANG。

  2、从会展的网站内容划分,可分为综合类会展与专业类会展

  HUIZHANSHEJIZONGHELEIHUIZHANZHANCHUDEXIANGMUFANWEIJIAOGUANG,SHEJI(ZHIGUANLIANDAO,QIANSHEDAO)RENLEIJINBUYUWENMINGDEGEGEFANGMIAN,BAOKUOCHANPINSHENGCHAN、ZIRANDILI、RENWENLISHIDENGZHUXIANGWANGZHANNEIRONG。

  SHIJIEBOLANHUIJISHIDIANXINGDELIZI;ZHUANYELEIHUIZHANZEWANGWANGZHISHEJIMOUYICHANYEHUOZHEZHUTIDEZHANPINZHANCHU,JUYOUJIAOQIANGDEZHUANYEXING,CONGSHIJIANFENXI,ZHUANYELEIHUIZHANZHUYAOJIZHONGZAIMAOYILEIFANCHOU。

  3、从时间上划分,可分为长期会展与短期会展

  ZHANGQIHUIZHANKEYIWEI3GEYUE、BANNIANSHENZHIGENGZHANGSHIJIAN,DUANQIHUIZHANZEYIBANBUCHAOGUOBANGEYUE,ZAIFADAGUOJIA,ZHUANYELEIHUIZHANDEQIXIANWANGWANGWEI3TIANYIBANLAISHUO,GEGUOGONGSICANJIADEHUIZHANZHUYAOWEIZHUANYELEIMAOYIHUIZHAN。ZHONGGUOJINKOUBOLANHUIJIDAXINGBOLANHUI。ZHONGWENDEBOLANHUIZHIGUIMOPANGDA、NEIRONGGUANGFAN、ZHANCHUZHEHECANGUANZHEZHONGDUODEZHANLANHUI。

注:本文《会展设计的概念和分类》由北京展览公司编辑并发布,如需转载请注明出处,翻版必究!