SUOWEIDEHUIZHANSHEJILIYONGKONGJIANHUANJING、GONGCHENGDENGFANGFAXIANGYONGHUCHUANBOZIJIYAOZHANSHIDEXINXI，QIANZHAOBUYONGDELEIBIE，YONGYOUBUTONGDEFENLEI，LIRUCONGXINGZHIHUAFEN，KEFENWEIMAOYILEIHUIZHANYUFEIMAOYILEIHUIZHAN；CONGHUIZHANDEWANGZHANNEIRONGHUAFEN，KEFENWEIZONGHELEIHUIZHANYUZHUANYELEIHUIZHAN；CONGSHIJIANSHANGHUAFEN，KEFENWEIZHANGQIHUIZHANYUDUANQIHUIZHAN。

一、会展设计的概念

　　SHIZHIZAIHUIYI、ZHANLANHUI、BOLANHUIHUODONGZHONG，LIYONGKONGJIANHUANJING，CAIYONGJIANZAO、GONGCHENG、SHIJUECHUANDADENGSHOUDUAN，JIEZHUZHANJUSHESHIGAOKEJICHANPIN，JIANGSUOYAOCHUANBODEXINXIHENEIRONGCHENGXIANZAIGONGZHONGMIANQIAN。QIZHONGBAOKUOZHANTAISHEJI、KONGJIANBUJUSHEJI、PINGMIANSHEJI、ZHAOMINGDAOJUSHEJIYIJIXIANGYINGDEZHANGUANSHEJIDENG。HUIZHANSHEJISHIYIZHONGDUIGUANZHONGDEXINLI、SIXIANGHEXINGWEICHANSHENGZHONGDAYINGXIANGDECHUANGZAOXINGSHEJIHUODONG。

二、会展设计的分类

　　1、从性质划分，可分为贸易类会展与非贸易类会展

　　JUEDADUOSHUDEHUIZHANSHUYUMAOYILEIHUIZHAN，JIZHANCHUZHEYUCANGUANZHEZHUYAOWEISHANGRENDEHUIZHAN，QIHUIZHANXIWEICHANYEJIZHIZAOYE、SHANGYEDENGGEZHONGXINGYESUOJUBAN。BOWUGUANSHEJIDAJIANZHUTIHEYANSEBUNENGSHIHEISE、HUISEZHEIXIEYANSE，YINWEIYAOFUHEQIYEDEXINGXIANGBIAOZHUN，CANGUANYONGHUJINLAIDEYIKEKAISHIJIUXUYAOGANSHOUDAOWOMENDEZHANTINGZHUTISHISHENMEHUOZHEWOMENDEQIYESHIZUOSHENMEDE。GONGGUANHUODONGCEHUAYIBUTONGDEFANGZHENDUIBUTONGDEGONGZHONGZHANKAIDE，ERBUSHIXIANGGUANGGAONEIYANGTONGGUOMEIJIEBAGEZHONGXINXICHUANBOJIDAZHONG。

　　YINCI，ZHIYOUQUEDINGLEGONGZHONG，CAINENGXUANDINGNAXIEGONGGUANHUODONGFANGANJIAOWEIYOUXIAO。BUTONGDEGONGZHONGQUNTIYOUZHEBUTONGDEYAOQIU。CANZHANSHANGCANJIAGAIHUIZHANDEMUDEZAIYUTUIXIAOCHANPIN、KAITUOSHICHANG、SHULIGONGSIHECHANPINDELIANGHAOXINGXIANG;CANGUANZHECANJIAHUIZHANDEMUDEYIZAIYUXUNQIUSHANGJI、HUOQUFUHEQIYAOQIUDEJISHUHUOZHECHANPIN，YIBIANYUCANZHANSHANGJINXINHEZUOQUDELIRUN。ZONGTIERYAN，MAOYILEIHUIZHANDEQIXIANJIAODUAN，YIBANWEI3TIANZHI5TIAN，ERZHISHICHANQUANJIUFENYIZHUYAOJIZHONGZAIGAILEIHUIZHANSHANG。

　　YINCI，RUHEZAIJIDUANSHIJIANNEIKUAISUCHULIGEZHONGZHISHICHANQUANJIUFENSHIZHIFABUMENMIANLINDEJIAOWEIJISHOUDEWENTI。YOUJIANYUCI，MAOYILEIHUIZHANDEZHISHICHANQUANBAOHUSHIBENSHUDEZHUYAOLUNSHUDIAN。YUMAOYILEIHUIZHANBUTONG，FEIMAOYILEIHUIZHANDECANZHANZHEWANGWANGBINGFEISHANGREN。

　　BIRUXIAOFEIJISUANJISHENGCHENGLEKEXUANWENZI：LEIHUIZHAN，CANGUANZHEJIBENSHIYIBANCHANPINDEJIAOZHONGYONGHU，CANZHANSHANGCANJIAHUIZHANDEMUDEZEZHUYAOJISUANJISHENGCHENGLEKEXUANWENZI：SHIZHIJIEDUIZHANPINJINXINGXIAOSHOU。TONGSHI，QIWEIDUISHEHUIGONGZHONGKAIFANGDEZHANHUI。ERMAOYILEIHUIZHANZEZHUYAODUIGONGSHANGYEYUYIKAIFANG。

　　2、从会展的网站内容划分，可分为综合类会展与专业类会展

　　HUIZHANSHEJIZONGHELEIHUIZHANZHANCHUDEXIANGMUFANWEIJIAOGUANG，SHEJI(ZHIGUANLIANDAO，QIANSHEDAO)RENLEIJINBUYUWENMINGDEGEGEFANGMIAN，BAOKUOCHANPINSHENGCHAN、ZIRANDILI、RENWENLISHIDENGZHUXIANGWANGZHANNEIRONG。

　　SHIJIEBOLANHUIJISHIDIANXINGDELIZI;ZHUANYELEIHUIZHANZEWANGWANGZHISHEJIMOUYICHANYEHUOZHEZHUTIDEZHANPINZHANCHU，JUYOUJIAOQIANGDEZHUANYEXING，CONGSHIJIANFENXI，ZHUANYELEIHUIZHANZHUYAOJIZHONGZAIMAOYILEIFANCHOU。

　　3、从时间上划分，可分为长期会展与短期会展

　　ZHANGQIHUIZHANKEYIWEI3GEYUE、BANNIANSHENZHIGENGZHANGSHIJIAN，DUANQIHUIZHANZEYIBANBUCHAOGUOBANGEYUE，ZAIFADAGUOJIA，ZHUANYELEIHUIZHANDEQIXIANWANGWANGWEI3TIANYIBANLAISHUO，GEGUOGONGSICANJIADEHUIZHANZHUYAOWEIZHUANYELEIMAOYIHUIZHAN。ZHONGGUOJINKOUBOLANHUIJIDAXINGBOLANHUI。ZHONGWENDEBOLANHUIZHIGUIMOPANGDA、NEIRONGGUANGFAN、ZHANCHUZHEHECANGUANZHEZHONGDUODEZHANLANHUI。