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划分展区和展位的方法以及注意事项有哪些

LAIYUAN:BEIJINGZHANLANGONGSI  FABUSHIJIAN:2020-01-07 18:05

  HUAFENZHANQUHEZHANWEIDEFANGFAYOUANZHUANYETICAIHUAFENZHANQU、ANDIQUHUAFENZHANQU、ANZHANPINDEXIANGGUANXINGHUAFENZHANQU、LIANGHUAZHANPINFENQUSIZHONG,DANSHIZAISHEJIDESHIHOUHAIYAOZHUYITONGCHOUJIANGUMUBIAOKEHUDEXUQIU、YINDIZHIYIDILIYONGCHANGGUANKONGJIAN、HELIANPAIZHANGUANDEXIAOFANGSHESHI、CHONGFENKAOLVCANGUANRENLIUDEHUODONGGUILV、TUCHUZHANLANQUYUDEFUWUGONGNENGDENGSHIXIANG。

 

 

一、划分展区和展位的方法

  1.按专业题材划分展区

  ANZHUANYETICAIHUAFENZHANQUJIUSHIZAIMANZUZHANPINDUICHANGDIYAOQIUDEJICHUSHANG,JIANGTONGLEIZHANPINANPAIZAITONGYIGEQUYULIZHANCHU。ZAIZHANHUIZHAOZHANQIAN,YAODUIZHANHUISUOYOUDEZHANLANCHANGDIJINXINGTONGYIGUIHUA,CHOUHUAGEZHONGZHANLANTICAISHIHEANPAIZAISHENMEYANGDEWEIZHI,ANZHUANYETICAIHUAFENZHANQU,GEZHANQUXUYAODUODADEMIANJI。YOUSHI,RUGUOZHANHUIDEGUOJICANZHANSHANGHENDUO,YEKEYIBUANZHUANYETICAIFENGUANDEYAOQIUERJIANGTAMENDANDUANPAIZAIYIGEZHANQULI,ZHEISHI,WOMENYIBANCHENGZHEIGEZHANQUWEI“GUOJIGUAN”。ANZHUANYETICAIHUAFENZHANQU,KEYISHIZHANHUITIAOLIQINGCHU、ZHIXUJINGRAN。

  2.按地区划分展区

  WEILETUCHUMOUGEGUOJIAHUODIQUDECANZHANSHANGPIN,CHANGCAIYONGZHEIZHONGFENLEIFANGFA。ZHEIZHONGFANGFASHIHEZONGHEXINGDEZHANHUIHUOGUOJICANZHANSHANGJIAODUODEZHANHUI,BIRUSHIBOHUI、ZHONGBOHUIDENG。

  3.按展品的相关性划分展区

  JIANGYUMOUXIEZHANPINXIANGGUANLIANDEZHANPINLEIBIEHUAFENZAIXIANGLINZHANQU,YIBIANYUGUANZHONGDECANGUAN。

  4.亮化展品分区

  DUIBUTONGZHANPINFENQUJINXINGLIANGHUAZHUANGSHI,SHIGUANZHONGNENGGOUKUAIJIEDIXUNZHAODAOMUBIAOCHANPIN。

 

 

二、划分展区和展位注意事项

  1.统筹兼顾目标客户的需求

  ZAIHUAFENZHANQUHEZHANWEISHIZUODAOTONGCHOUJIANGU,JIUSHIYAOZAIBANHAOZHANLANHEFUHEZHANLANXUQIUDEQIANTIXIA,DUIZHANLANSUOYOUDEZHANWEIZUOGONGNENGANPAI,XIANDUDIJIANGUZHANLANZUZHIJIGOU、CANZHANSHANG、GUANZHONGYIJIZHANLANFUWUTIGONGSHANGDEGEFANGLIYIHEBIANLIXING。ZHANQUHEZHANWEIDEHUAFENSHOUXIANYAOKAOLVDESHIZHANLANBENSHENDEXUYAO,RUZHANLANTICAIDUIZHANQUHUAFENDEYAOQIU,ZHANLANDANGCIZAIZHANQUHEZHANWEIANPAIDEJUTIBIAOXIANDENG。

  QICI,BAOZHENGCANZHANSHANG、GUANZHONGYIJIZHANLANFUWUTIGONGSHANGDUIZHANQUYUZHANWEIANPAIDETESHUXUYAO:DUIZHANLANFUWUSHANGLAISHUO,QIDEXIWANGSHITIGAOZHANCHUDEXIAOGUO;DUIGUANZHONGLAISHUO,QIDEXIWANGSHIBIANLICANGUAN;DUIZHANLANFUWUSHANGLAISHUO,QIDEXIWANGSHINENGBIANLIDIDUIXIANGGUANKEHUTIGONGFUWU。

  SUOYI,ZHANQUHEZHANWEIDEHUAFENRUGUOHUSHILEMOUYIFANGMIANDEXUYAO,JIUHUIJIXIANGGUANFANGMIANDAILAIBULIDEYINGXIANG,BINGYOUCIZAOCHENGLIANSUOFANYING,JINERYINGXIANGDAOZHENGTIZHANLANXIAOGUO。

  2.因地制宜地利用场馆空间

  ZHANQUHEZHANWEIDEHUAFENCHULEZAITONGCHOUJIANGUMUBIAOKEHUDEXUQIUWAI,HAIYAOCHONGFENKAOLVCHANGGUANDECHANGDITIAOJIAN,YINDIZHIYIDILIYONGCHANGGUANKONGJIAN。LIRU,SUOYOUCANZHANSHANGDOUBUXIWANGXUANZEYOUZHUZIDEZHANWEI,YINCI,RUGUOCHANGGUANNEIYOUZHUZI,JIUYINGKAOLVZAITESHUZHANWEIHUAFENSHI,SHIZHUZICHUYUZHANWEIZHUANGSHISHEJISHIKENENGBEIXIUSHIJIYANGAIDEWEIZHI(ZUOWEIKUANGJIAHUOZHEBIANYUANWEIZHI),HAIYAOYICANZHANSHANGBUHUITICHUYIYIWEIZHUN。

  3.合理安排展馆的消防设施

  HELIANPAIZHANGUANDEXIAOFANGSHESHISHIZHANLANANQUANDEZHONGYAOBAOZHENG,YAOBAOZHENGRENHEZHANWEIDOUBUNENGZHEDANGZHANGUANLIDEZHONGYAOANQUANSHESHI,RUBUNENGZHEDANGXIAOFANGSHUAN,DUSAIXIAOFEIHEANQUANTONGDAO,ZHEDANGDIANXIANGDENG。ZHANGUANRUKOUCHUXUHELIYULIUCANGUANRENLIUJUSANDEQUYU,ZHANCHANGDETONGDAOYAODADAOGUIDINGDEDAOKUANDU,FANGBIANCANGUANRENLIUTONGXING。

  4.充分考虑参观人流的活动规律

  ZHANLANCANGUANRENLIUDEXINGCHENGHELIUDONGGUILVDUIZHANQUHEZHANWEIHUAFENDEYINGXIANG,SHIXUCHONGFENKAOLVDEZHONGYAOYINSU。ZAIGUONEI,YINSHOUJIAOTONGGUIZEDEYINGXIANG,ZHANLANCANGUANRENLIUDEXINGCHENGHELIUDONGYOUYIXIATEDIAN:RENLIUJINZHANGUANHOUXIGUANYUZHIJIEXIANGQIANZOU,RUGUOBUNENGZHIJIEXIANGQIANJIUXIGUANXIANGYOUZHUAN。YINCI,ZAIZHANGUANRUKOUCHU、ZHUTONGDAO、FUWUQUHEDAXINGZHANWEIQIANDERENLIUHUIBIJIAOJIZHONG,RONGYIDAOZHIYINRENQUNWEIGUANMOUZHANWEIHUOZHEZHANPINERCHUXIANRENLIUGAOFENGDEXIANXIANG。

  5.TUCHUZHANLANQUYUDEFUWUGONGNENG

  ZHANLANCHULEJIAOZHUYAODEZHANSHIQUYUYIWAI,HAIXUYAOANPAIZHANLANQUYUDEFUWUGONGNENG,RUDENGJICHU、ZIXUNCHU、QIATANQU、XIUXIQU、YIWANQIPAIapp,ZHEIXIEQUYUJINGUANMIANJIBUDA,DANDUIZHANLANZHENGTIXIAOGUOERYANQIDAOLEHUALONGDIANJINGDEZUOYONG。YINCI,ZAIHUAFENZHANQUHEZHANWEISHI,BUDANYAOKAOLVZHANLANZHANSHIQUYUDEHUAFEN,HAIYINGZHONGSHIDUIXIANGGUANQUYUFUWUGONGNENGDETONGCHOUANPAI。

注:本文《划分展区和展位的方法以及注意事项有哪些》由北京展览公司编辑并发布,如需转载请注明出处,翻版必究!